Home services
Northline
Local team. Timely message.
Made relevant by your data
Jordan, your annual maintenance is due.
Timely reminderPersonalized offerLocal service
Programmatic print & mail
Direct mail that changes with every address.
One campaign. A more relevant postcard for every customer.
Bring the list you already have. Postly cleans the data, adds the fields that matter, and turns it into personalized postcards ready to print and mail.
Any local audience
Personalized per record
Canadian print & mail
Campaign preview
Illustrative
customer_list.csv
3,842 ready
| Name | Signal | Message |
|---|---|---|
| Jordan Smith | Service due | Maintenance |
| Amina Patel | Membership paused | Comeback offer |
| Priya Shah | Nearby customer | New arrival |
✓ 3,842 unique postcards
Showing the Home services campaign example.
01 · Prepare
Bring the list you already have.
Customer exports, membership lists, neighbourhood selections, and the spreadsheet someone has been maintaining for years can all become a clean campaign audience.
- CSV, Excel, and exported PDF files
- Names and addresses normalized for review
- Exclusions handled before anything goes to print
Audience ready3,842 records
| Name | Address | Status |
|---|---|---|
| Jordan Smith | 88 Dundas St | Ready |
| Amina Patel | 41 Wortley Rd | Ready |
| Michael Roy | 12 King St | Review |
02 · Target
Choose exactly who should receive it.
Build a useful audience from location, customer history, timing, and the attributes that matter to the campaign—without turning the workflow into a spreadsheet project.
- Define a practical local service area
- Include or exclude records using clear rules
- See the audience count before creative begins
✓Inside service areaLocal delivery radius3,112
✓Relevant customer signalService due or recently active2,674
✓Valid mailing addressDuplicates and exclusions removed2,418
03 · Personalize
One campaign. Thousands of relevant versions.
Use the fields you already have—or add the context Postly prepares—to change the name, offer, headline, imagery, or entire message for each recipient.
- Personalize from customer and area-level signals
- Keep brand, layout, and approvals consistent
- Preview the exact logic before production
Campaign logic
IfService due> 12 months
ThenMaintenance reminderJordan
ElseSeasonal offerAmina
Jordan, your annual maintenance is due.
Amina, get ready for the season ahead.
04 · Deliver
Proof once. Send every version with confidence.
The approved campaign becomes addressed, production-ready mail. You get one clear workflow from creative through delivery instead of a chain of disconnected handoffs.
- Polished 9 × 6 postcard production
- Personalized fronts and addressed mailing sides
- Campaign status from approval through mail
Home servicesNorthlineReady when your home is.
A timely note for your home
Jordan, let’s get your home ready for the season.
Northlinenorthline.examplehello@northline.example
Postage paidCanadaPersonalized mail
Jordan Smith88 Dundas StToronto ON M5B 1N6
Illustrative campaign and mailing layout.
Built for local growth
If you have an audience and a reason to reach them, Postly can build the campaign.
Home servicesGyms & studiosLocal retailReal estateProfessional servicesCommunity campaigns
Start a campaign
Tell us what you want to mail.
Share the audience, the offer, or even the rough idea. We’ll help turn it into a clear direct mail campaign.
hello@postly.ca