Campaign triggers
Start from listing events, public notices, market segments, or other local signals that justify a timely mail drop.
Data intelligence + programmatic mail
Postly
Build address-level audiences, generate campaign-ready mail, approve proofs, and send programmatic direct mail from one operational workspace.
Audience selected
150 of 919
Filtered by property form, occupancy signal, and median dwelling value.
01
Source data
Listings, boundaries, address points, census signals, and demand data.
02
Audience logic
Radius, property type, ownership/renter mix, value bands, and exclusions.
03
Creative proofing
Postcards generated with brand, message, address, and indicia rules.
04
Mail execution
Checkout, PostGrid order creation, status review, and cancellation flow.
Platform
A command surface for local mail campaigns.
Postly turns location data into a repeatable campaign workflow: import the trigger, inspect the audience, approve the mailpiece, and push the order through delivery operations.
Address intelligence
Map delivery points against property form, occupancy, area context, valuation bands, and reachable household counts.
Mail-ready creative
Produce front and back postcard proofs with controlled copy, layout constraints, print size, and sender metadata.
Programmatic mail ops
Move from approved audience to payment, PostGrid-ready orders, status visibility, and operational audit trails.
Data intelligence
Know the delivery area before a piece of mail is printed.
Postly uses the source folder as the backbone: boundary sourcing, Google demand runs, DataForSEO results, StatCan profiles, address reference files, and campaign-specific records feed the targeting layer.
- Property signals
- Detached, semi-detached, townhouse, apartment, mixed residential, and non-residential filters.
- Household signals
- Ownership/renter likelihood, median dwelling value, income context, and repair indicators where available.
- Territory signals
- Radius targeting, municipal boundaries, neighbourhood membership, FSA boundaries, and local source review.
Programmatic mail
From campaign logic to print-ready mail without handoffs.
Build the audience
Select delivery points from visible data, not a black-box list.
Generate the proof
Render creative, address zones, postage area, and final 6 x 4 output.
Control approval
Review pricing, audience count, proofs, payment state, and order readiness.
Track the operation
Keep order state, mail progress, cancellations, and receipt events in one place.
Operating model
Built for campaigns where geography, timing, and proof matter.
Postly is designed for local operators who need more than a postcard upload form: real estate teams, civic workflows, public-safety outreach, neighbourhood campaigns, and location-based account targeting.
Transparent audience selection
Every delivery count can be tied back to map context, filter state, and source data.
Source-aware campaign copy
Campaign content can be generated from listing details, release text, or structured market signals.
Mailroom-grade workflow
Postly keeps proofing, payment, PostGrid order creation, and status review in the same path.
Proof
A data product that ends in real mail.
